Introduction
If you or your child suffer from eczema, red skin, or are recovering from topical steroid withdrawal (TSW), you already know that not all skincare is created equal. Even within the “natural skincare” space, there are huge differences in how products are made, what they contain, and how your skin reacts to them. Many families come to Mummybrand after trying dozens of products that claim to be gentle but end up triggering more inflammation, dryness, or even flares.
So why is this happening? And how is Mummybrand different? Let’s break it down.
How Mummybrand Started
Mummybrand began the way many great solutions do — out of necessity, not trend. A mother, tired of watching her child react to cream after cream, began handmaking small batches of oil-rich balm in her own kitchen. With no background in cosmetic marketing, only instinct and research, she focused on ingredients that were pure, calming, and biologically appropriate for broken skin barriers.
Word spread quickly. Early users in the eczema and TSW community saw dramatic progress — some for the first time in years. We became known as the “last-hope” brand that actually worked. Before long, Mummybrand rose to reputation as the most talked-about handmade skincare in support groups, forums, and mum-to-mum recommendations. Our reputation wasn’t built with ads — it was built with results.
The Problem with Most Natural Skincare
The word "natural" is unregulated. Brands can use it freely, even if their products still contain synthetic emulsifiers, water-based formulas preserved with alcohol, essential oils that trigger irritation, and other hidden fillers.
- Water-based formulations: Require preservatives which destabilize compromised skin barriers.
- Essential oils: Popular for scent but often irritating for TSW or sensitive skin.
- Synthetic thickeners/stabilizers: Add shelf appeal, but no healing value.
- Mass production: Prioritizes speed over potency and freshness.
What TSW and Eczema Skin Really Needs
- Zero Additives: No preservatives, emulsifiers, alcohols, or stabilizers.
- Oil-Rich, Waterless Formulas: Fats mimic the skin's own barrier and seal in moisture.
- Freshness: Freshly handmade = active, non-oxidized, healing ingredients.
- Neutral pH & Fragrance-Free: Raw skin needs calm, not stimulation.
Why Mummybrand is Different
We never set out to be a brand. We became one because it worked. Mummybrand is still run with the same care and principle that started it all — handmade in small batches, updated only when it improves the result, and always rooted in comfort and recovery.
- Made Fresh Weekly in small batches for active potency.
- Zero Water, Zero Additives in all products.
- Safe for Babies, Strong Enough for Adults.
- Reusable Tins & Glass Jars: No plastic, no leaching.
- Formulated for Asian Skin & Climate.
Our Starter Kit Approach
The Hyper-Sensitive Skin Starter Pack includes:
- Bar Soap: Oil-based, fragrance-free, made with olive oil and unrefined shea.
- Z-Advanced Moisturiser: Thick, barrier-repairing balm.
- Pro Jelly: Lightweight oil-jelly for layering.
- Botanical Repair Balm: Rescue balm for raw, peeling skin.
This is not a cosmetic routine. It’s a reset for damaged skin.
FAQs for New Customers
- Can Mummybrand help my baby who reacts to everything?
- Yes. Our products are designed for extreme sensitivity.
- Should I moisturise or go through moisture withdrawal (MW)?
- We support both. Our products do not interfere with healing cycles.
- How long until I see results?
- Most users report calming within 5–7 days. Full healing can take weeks.
- Can I use Mummybrand on scalp, eyelids, or creases?
- Yes. Everything is designed to be gentle and safe for any area.
What to Avoid When Shopping for Eczema or TSW
- Products with “aqua” or water as the first ingredient
- Any form of preservatives, even "natural" ones
- Essential oils and strong scents
- “Cooling” or “tingling” ingredients
- Light, lotion-like textures (often mean diluted or ineffective)
Final Thoughts for TSW & Eczema Families
This journey isn’t just skin deep. It’s emotional, exhausting, and often lonely. Mummybrand exists to give your skin the safety and strength it needs — without false promises.
We believe healing starts with honesty. Not all "natural" is safe. But what we make? It’s skin-safe, baby-safe, and family-rooted.
Click here to get started with our Hyper Sensitive Starter Pack →
Mummybrand — Made Fresh. Made for Healing.